Representation is the way that media re-presents a person/ event. The media can make someone look either really good or really bad. There is three types of representation these are, stereotypes, archetypes and counertypes.
Media uses stereotypes so the audience will instantly understand them. Stereotypes is often reffered to 'visual shortcuts'. People repeat stereotypes so ofen so that we think the stereotype is normal or true.
Archetypes are the ultimate stereotype. For example, people from Essex are usually seen as 'dumb' and 'fake', but in real life they could be completely different.
Countertypes are a representation that challenges tradition stereotypical assosiations of groups, people or places.
Again, these notes are very basic and not very interactive. Could you use examples here and present them in a variety of different ways?
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